When we try to give the VR/AR continuum new names we the run the risk of confusing the public, splitting hairs, or having a giant corporation co-opt the name as a trademark, brand, or product line.

Patrick Curry

@patrickmcurry

Well this settles it. “XR” isn’t going to be the name of our industry.

5/18/2019, 11:43:58 AM

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Patrick Curry

@patrickmcurry

Simple search phrase like...
“virtual reality” OR vr OR “augmented reality” OR ar OR “mixed reality” OR “spatial computing” OR xr

5/18/2019, 11:45:41 AM

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Patrick Curry

@patrickmcurry

I’ve come full circle on this topic. We 100% should not be trying to teach the public a new phrase. “VR/AR” is the winner. “VR” has been a common phrase not just in high-tech but pop culture since the 1990s.

5/18/2019, 5:59:40 PM

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Patrick Curry

@patrickmcurry

And while out of context “AR” can mean many different things, when paired next to “VR”, it only means “Augmented Reality”. And the positioning of the two side-by-side help explain the continuum.

5/18/2019, 6:01:25 PM

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Patrick Curry

@patrickmcurry

When we try to give the VR/AR continuum new names we the run the risk of confusing the public, splitting hairs, or having a giant corporation co-opt the name as a trademark, brand, or product line.

5/18/2019, 6:04:05 PM

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Patrick Curry

@patrickmcurry

So I’m not going to try to work “XR”, “mixed reality”, or “spatial computing” into my lexicon. I’ve just taught my parents what the hell it is I do, and I’m not starting over anytime soon.

5/18/2019, 6:05:38 PM

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